France’s Fnac Darty teams up with Google to improve online retail services

FILE PHOTO: Shops prepare to reopen in Paris

(Reuters) – French retailer Fnac Darty said on Wednesday it entered into a new partnership with tech giant Google, as it seeks to improve its online services.

Under the new partnership, Fnac Darty’s websites will use Google’s Cloud Retail Search, a solution designed to help customers find products more easily.

“Fnac Darty is the first retailer in France to implement this new Google Cloud solution, a move which aims to set new standards in terms of online and mobile shopping experiences,” the group said in a joint statement.

The retailer will also rely on Google’s data analytics, machine learning and artificial intelligence solutions to help it manage operations, the group said.

(Reporting by Dagmarah Mackos; Editing by Alison Williams)